Video Script Copywriting
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MLK Community Healthcare
MLK Community Healthcare
Categories: Third Sector (Nonprofit), Fundraising, Scriptwriting
Agency lead: RM Design Studio
Impact: COVID-19 struck South Los Angeles hard, putting MLK Community Healthcare in the unenviable position of being the “epicenter of the epicenter” of the pandemic in California. CNN, the New York Times, MSNBC, and other news outlets brought national attention to the healthcare crisis pressuring the community hospital. The larger Los Angeles community stepped forward to support the hospital with meals, money, and masks. Locals community members and celebrities like Billie Eilish, Zendaya, Snoop Dogg, and Halsey made gifts, along with corporations like Disney, Target, and Tesla.
From 2015-2019, I supported the opening and growth of the healthcare system as the strategic and brand copywriter. During this critical moment, MLKCH asked me back to draft the script for a video to acknowledge the contributions and renew support.